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Manager Product Management Digital
北京-朝阳区 |
5-10年 |
本科以上 |
2026-01-24
25000-40000
Tasks
New recruitment due to the increasing importance responsibilities of China-specific digital product services as well as localized models. Fast growth of Chinese local OEMs (especially in the capability in digital product services with advanced E/E architecture) is pushing fmore fierce market competition in digital field; Increasing demfrom the CN customers in digital content (esp. young customers) is posing great challenges fBMW vehicle product in future.
Therefore, it is vital fBMW to closely monitthe market trend plan in advance the future product accordingly that fulfills the customer requirements. It is urgently needed to set-up the role of Product Requirement at the digital strategy team, inder to ensure the product competitiveness of our most important future models.
Key Responsibilities
• Closely monitmarket trends within automotive industry with focus on digital innovation technological developments. Derive key product hypothesis that is future-proof compatible with BMWs long-term strategic directions
• Actively collect competition information (through benchmarking analysis) as well as customer requirements (though customer survey questionnaire) effectively derive key strategic input flong-term digital product requirements with focus on related new generation vehicles
• Actively manage steer the product requirement planning frelated vehicles to ensure the competitiveness in the market. Manage the product requirement focused on the requirement ideation prioritization phase based on business/customer value
• Closely align with vehicle product managers from both central local product team to ensure the timely rollout of digital Baukasten (building blocks) with focus on locally produced models, ensure digital competitiveness of the future rollout both in hardware (headunit, chipset, sensors, microphones etc.) as well as in software (platform, operating system, UI/UX, applications etc.)
• Closely align with central strategic product department local R&D portfolio department to jointly shape China product service portfolio, with well-argued logical thinking fact-based reasoning. Steer the product portfolio based on customer feedback product usage data
• Other tasks assigned by line manager
Qualifications
• University degree in economics, business administration engineering
• Fluent in Chinese English. Additional German would be helpful
• Familiar with all known Microsoft programs , excellent skills in PowerPoint, Excel etc
• Strong commitment to work. Ability to work under pressure
• Strong understanding of customer requirements, product substance technology trends in automotive digital field (both within outside automotive industry)
• Strong communication,ganizational project management skills
• Strong self motivation eagerness to move things forward
• Friendly welcoming personality. Attention to details
• 5+ years of experience preferably in the automotive digital industry
• Product management, Strategy Tech/Innovation experience