Education / 教育背景
- Bacheldegree above , preferable from background of business management, marketing, industrial design, sociology, food industry, Fast Fashion, FMCG,etc.
- Study working abroad experience is a plus
Experience / 经验
- Brmarketing management digital activation experience in food, fast fashion, FMCG.
- Experience in Brarchitecture design, brmanagement integrated marketing plan
- Experienced in digital marketing activations, familiar with eCommerce other social media platform of China.
- Proven record in product launch success, contribution to the brgrowth
- Experience in E2E responsibilities from to ideal to product activation lifecycle management
- Experience in managing people -
Other Skills /其他技能
- Experience in brmarketing integrated marketing planning is a must
- Digital marketing experience is a must
- Fluent in speaking writing English
- Strong leadership in collaborating with cross function team management reporting
- Strong learning agility resilience
- Creative, out-going, positive
- Experience in 0-1 is a plus
- Experience in P&L management is a plus
Job Description
Main Tasks / 主要任务
- E2E responsibilities of consumer eye care from product to launch, activation lifecycle management including not limited to assets creation, PR, channel activation, social seeding, digital activities, etc.
- Responsible fConsumer Eye Care China market consumer understanding, translating insights to propositions, drive the local innovation pipeline built fsustained growth plan
- Responsible fdevelopment of consumer eye care propositions, claims, integrated marketing plan
- Responsible fpreparation of internal NPD gate review, ensure product launch on time
- Responsible fdriving healthy brgrowth, build search of consumer eye care fZEISS
- Responsible fbudget plan control fall marketing related activities, realize business financial goals.
- Collaborating with function team, to realize consumer Eye Care DOT CRM program design execution.
- Collaborating with function team, to realize presence of Consumer eye category in ZEISS group in annual events of both internal external.
- Thinking out of box, finding smart ways in building consumer eye care in China fany possible ways to be a success
- Support Consumer eye Care head fstrategic meetings, budget planning, other related management reporting fachieving getting stronger support from stakeholders
更多
