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取自卡尔蔡司光学（广州）有限公司近一年相关招聘职位
Product Marketing Manager
广州-天河区 |
5-10年 |
硕士以上 |
2026-10-05
18-25k·14薪
Responsibilities:
● Develop execute comprehensive product communication strategies by leveraging market insights consumer data. high-impact cornerstone content—such as thought leadership pieces, case studies, rich multimedia assets—to build brauthority drive engagement.
● Plan launch integrated multi-channel marketing campaigns utilizing the latest content marketing tools.
● Monitperformance metrics analyze data across all communication channels; collaborate closely with the communications team to optimize content, pivot strategies, continuously improve marketing outcomes.
● Maintain a deep understanding of target audience needs market trends, proactively identifying genuine consumer pain points tailoring marketing initiatives to address them effectively.
● Coordinate with cross-functional teams (e.g., Sales, Product Development, Customer Service) to ensure alignment of marketing strategies with product launches overall business objectives, driving seamless go-to-market execution.
Qualifications:
● Advanced degree equivalent experience in marketing.
● At least 5 years of product marketing experience with a proven record in strategy execution.
● Strong analytical skills creative content development capabilities.
● Excellent communication interpersonal skills.
● Fluency in English is required as working language.
