Overview:
• Lead CME media operation team fboth Bev Foods categories to drive campaign execution ensure seamless collaboration with the media team agency.
• Manage projects from inception to delivery, creating detailed schedules providing timely clear status updates to management.
• Manage media data database operations data accuracy governance.
• Be in charge of media reports generate media insights, including but not limited to competitreports, growth navigator, MMM, media taxonomy, etc.
• Be in charge of ChCC CME media operation team’s work scope capability development, define the SOP continuously optimize it.
• Be in charge of innovation initiatives to improve media performance fwider business impact.
• Work with ChCC internal teams to deliver success.
Functional Responsibilities:
• As lead of CME media operation team fboth bev foods categories.
• Be familiar with China traditional media digital media trends, with experience in tailor-made media strategies to drive brrelevance.
• Serve as theganization’s media liaison play a critical role as a communication coordinatbetween internal stakeholders external agencies fefficient workflow.
• Guide the team to perform campaign execution, including but not limited to MR, tracking, optimization, post-campaign management.
• Act as the key driver of media automation requests, responsible foverall media data digitalization, data collection, management of sources such as A&M data, 3rd party tracking data, media data, KOL data; ensure data governance, cleanliness, accuracy within the system.
• Deliver timely media insights reports with deep-dive analysis through the media automation system, including but not limited to competitreports, growth navigator, MMM, media taxonomy.
• Serve as a media insights expert, collaborating with the media team to develop competitive traditional digital media strategies that drive brengagement with target audiences; scope including but not limited to annual campaign planning, spot plan governance, multiscreen campaign strategies.
• Act as the subject matter expert on the end-to-end marketing execution process
• Optimize work processes with each stakeholder to improve the productivity of the team
• Adopt potential CME capabilities ChCC team
• Coordinate innovative projects
People Responsibilities:
• Act as a senimedia coach support the media team in execution speed quality of service delivery, ensuring achievement of agreed SLAs.
• Manage ChCC media operations team’s scope, workload, performance.
• Develop strong working relationships with China Marketing Leaders to grow the ChCC partnership enhance ways of working team capability development.
• Manage the team to motivate members toward success.
Requirements:
• Bachelor’s degree above
• 5+ years’ experience in media strategy planning
• Expert in media strategy operation management with 2C industry experience such as FMCG, E-commerce, 3C, Auto, 4A media agency etc
• Manage integrated media cases across online offline, with budget over 300 million RMB per year
• Ability to work with internal clients to influence, facilitate achieve marketing strategy
• Ensure control of projects dealing with conflicting priorities, issues, risks, dependencies, change
• Communicate program details effectively up to including SeniExecutives
• Strong communication skill problem-solving personalities with result driven initiatives
• Literacy in both spoken & written English/Chinese is a must
• Ability to multi-task, excellent project managementganizational alignment kills
• Strong attention to detail
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