职责描述:
Position Summary
The Upstream Marketing & BD Manager, Digital Health is responsible fdriving the long-term growth strategy of the companys AI software portfolio through market-driven innovation, product strategy, strategic partnership development.
This role serves as the voice of the customer, market, business opportunity, translating unmet clinical, customer, operational needs innovative software solutions, product roadmaps, external collaborations. The position plays a critical role in identifying growth opportunities, shaping portfolio strategy, evaluating strategic partnerships, negotiating business agreements with software development partners.
Working closely with R&D, Medical & Regulatory Affairs, Commercial Teams external technology partners, the individual will lead market assessment, customer insight generation, partnership development, new product planning to accelerate business growth innovation.
Key Responsibilities
Strategic Marketing & Customer Insights
• Develop execute upstream marketing strategies fAI-enabled software-based solutions aligned with business growth objectives.
• Identify unmet customer needs, market opportunities, emerging technology trends.
• Lead customer discovery insight generation activities with clinicians, healthcare providers, radiologists, hospital executives, IT leaders, digital health stakeholders.
• Conduct market assessments, customer interviews, advisory boards, competitive analyses.
• Translate customer market insights product requirements innovation opportunities.
• Monithealthcare policy, reimbursement landscapes, digital transformation initiatives, AI adoption trends.
Product Innovation / New Product Development
• Partner with R&D Product teams to define product concepts, business requirements, innovation priorities.
• Ensure voice-of-customer insights are integrated product design roadmap decisions.
• Support product validation activities, pilot programs, clinical adoption planning.
• Collaborate on product launch readiness commercialization strategies.
Strategic Partnerships & Business Development
• Identify, evaluate, develop strategic partnerships with AI companies, software vendors, digital health startups, academic institutions, technology providers.
• Assess external opportunities including co-development, licensing, OEM, distribution, strategic alliance models.
• Develop business cases supporting partnership investments growth initiatives.
• Lead commercial negotiations with software development partners
• Coordinate with Legal, Finance, Regulatory, Quality, R&D functions to structure partnership agreements.
任职资格:
Education
• Bachelor’s degree in Marketing, Business, Computer Science, Biomedical Engineering, Healthcare Management, related discipline.
Qualifications & Skills Preferred
• 7+ years of experience in Upstream Marketing, Product Management, Business Development Strategy in healthcare industry
• Strong understanding of AI, Machine Learning, healthcare software, digital platforms, data-driven healthcare solutions.
• Proven experience developing negotiating strategic partnerships.
• Excellent communication presentation capabilities.
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