Job Responsibilities
1. Own voice-of-customer: define, track report core metrics across the funnel (awareness, engagement, activation, offer usage, MAU, retention, NPS/TOMA); turn insights actions experiments.
2. Plan launch always-on customer mechanisms (games, challenges, missions, referrals, streaks, surprise-and-delight) that drive activity loyalty mindshare.
3. Co-develop integrated brcampaigns go-to-market strategies with the Marketing Manager; set clear KPIs success metrics.
4. Plan execute through-the-line activities to deliver high-performance marketing outcomes; optimize via A/B testing post-mortems.
5. Align brapproach tone of voice; identify evaluate partnerships with influencers thought leaders that positively impact the brand.
6. Formulate consumer PR plans that amplify yuu’s voice across online offline channels; coordinate with media manage issues/crisis response.
7. Safeguard bridentity across touchpoints; maintain evolve brguidelines asset libraries; manage partner channel exposure BAU materials.
8. Produce bilingual communications materials with Corporate Communications support (press releases, media enquiries, lines-to-take, speeches, infographics, advertorials, by-lined articles).
9. Orchestrate stakeholders (Product, Data/Analytics, Operations, Legal, Partners, Agencies) to deliver programs on time, on brand, compliant with policy.
10. Drive market intelligence: monitreport trends competitmove; recommend continuous improvements; execute ad hoc promotions with agility.
Job Requirements
1. 4–6 years’ experience in brand/communications digital/CRM marketing, with a strong track record in integrated campaigns; loyalty, retail e-commerce exposure preferred.
2. Evidence of moving core customer metrics through experimentation of designing/operating customer mechanisms product features that drive adoption repeat use.
3. Strong brcraft: creative concepting, sharp visual sensibility, bilingual copywriting/editing; able to craft a consistent voice across traditional media, social influencer channels.
4. Data-savvy outcome-driven: comfortable with dashboards, cohort/funnel analysis, KPI setting measurement; turns insights clear actions.
5. Excellent stakeholder project management skills; strong interpersonal savvy business acumen; thrives in fast-paced environments.
6. Good knowledge of the Greater Bay Area consumer landscape, media ecosystems
7. Experienced in both HK China market
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