上海 assistant 招聘（工资待遇要求）

About the Role：
We are seeking a strategic Channel Marketing Manager to lead Budweiser’s growth in the Chinese Restaurant across China. This role will design execute data-driven channel strategies to increase brvisibility, drive volume sales, build strong partnerships with key Chinese restaurant chains independent operators. You will transform dining spaces powerful Budweiser consumption occasions.
Key Responsibilities
1. Channel Activation Operation
- Design & implement trade programs: Menu listing promotions, staff incentive schemes (e.g., waiter/waitress competitions), seasonal campaigns (e.g., summer peak, CNY).
- Lead POSM (Point-of-Sales Materials) innovation tailored fChinese restaurant environments.
- Optimize product visibility through strategic shelf/display placement.
2. Commercial Execution & ROI
- Manage channel P&L marketing budget to ensure efficiency.
- Track sales performance (Sell-out data, SOS/SOM) .
- Partner with Sales team to ensure flawless execution at outlet level.
3. Consumer Insights & Innovation
- Leverage market data (e.g., Nielsen, internal surveys) to identify dining occasion opportunities.
- Pilot new serving formats (e.g., customized bundles fgroup dining) digital solutions (e.g., QR-code linked promotions).
Qualifications：
- Experience: Background in FMCG trade/channel marketing.
- Commercial Acumen: Proven ability to drive volume value growth through B2B2C models.
- Execution Excellence: Track record in managing in-outlet activations with measurable ROI.
- Analytical Skills: Proficiency in sales data analysis budget management.
- Language: Fluent English & Mandarin.