creative director岗位职责

Key Responsibilities:
1. Be a creative leader, drive innovation & commercial newness in your categories. Guide your teams to recognize the latest Asian & global trends & clearly understthe Vero Moda target consumer
2. Lead your team to recognize the key selling point of all garments, teach them how to improve enhance theiginal inspiration
3. Provide coaching problem-solving support fthe team to enable them to perform at their best in fittings, ensure that they recap & are able to give clear directions
4. Competent at driving a balanced & structured research that covers not only the trends & KOLS but also the market leaders, fabrics, details & any business opportunities that support your categories.
5. Lead your teams in sample buying & inspiration trips - hunt fthe new, cool & commercial products & be an expert at facilitating the communication between your teams to bring out the best ideas & concepts
6. Oversee & drive the fabric research & upgrade your categories. Regularly visit the fabric fairs, bring innovation & build up your teams fabric library
7. Oversee the library of finishing & detail ideas - ensure your Managers are kept updated.
8. Oversee that the existing Core Library, seasonally meet with the Buying teams to form a strategic updated the offers
9. Optimize workflow product development processes to ensure the team delivers creative innovative designs, ensuring all the best sellers are covered, the offer is based on strong research innovation
10. Assist SeniManagement to lead the Development Meetings. Ensure your Designers are prepared with their data, present their garments convincingly & are able to & resolve problems on the spot
11. Assist SeniManagement to lead the Post-Development Meetings & drive the concepts across categories
12. Work closely with Head of buying Category design Mangers.
13. Lead by example exercise good judgment to foster a culture of excellence innovation within the team
14. Be a leader & role model in effective communication: meet regularly with your teams, ensure a pleasant & productive team environment
15. Maintain strong relationships with the Buying, Retail, EC & SeniManagement
16. Continuously build up yours & your team’s commercial knowledge: spending time in Vero Moda stores & with our competitors. Study from both Retail & EC. Be fully immersed in the Chinese Web sites & social media.
17. Provide on-going workshops & a productive environment to develop & nurture your teams skills, show initiative, contribute & action ideas to improve your category
18. Grow the brands total sales year on year, through development implementation of effective creative commercial strategies matching with TA

Requirements:
1. Minimum Bacheldegree in Fashion
2. Proven experience in designing fashion womenswear (minimum 3-4 years)
3. Proven experience of managing leading the team (minimum 5 years)
4. Good management leadership skills to a positive energetic team
5. Strong team building planning skills
6. Strong portfolio
7. Creative design flair strong sense ffast moving trends
8. Excellent knowledge of fabrics attention to details is an absolute must
9. Excellent knowledge of Adobe programs (Photoshop/ Illustrator)
10. User knowledge of Microsoft Office PowerPoint
11. Strong team player with ability to prioritize workload as well as being able to work on many different collections at once.
12. Work level English

岗位职责：
1、协助制定并落地覆盖多数字渠道（含社交媒体、程序化广告、YouTube、本地媒体等）的综合品牌营销活动。联动内容、效果营销、创意、品牌公关团队及外部创意代理，打造兼具辨识度与受众共鸣的全方位高影响力活动，推动用户社群互动与参与。
2、作为品牌广告与创意代理的核心对接人及项目负责人，统筹项目时间节点、预算与交付成果，保障营销活动顺利落地。
3、协同内部设计团队 / 外部代理及营销团队，打造视觉表现力强且符合品牌调性的资产（如品牌视频、营销物料）。主导视频内容全流程制作 —— 从概念构思、脚本撰写，到联动内外部团队完成拍摄与后期，确保视频内容与品牌战略及活动目标高度契合。
4、监控、分析并汇报所有品牌项目的核心营销数据，依托数据洞察优化活动表现，挖掘提升空间。
5、持续追踪全球营销趋势、竞争格局及消费者需求，为品牌战略制定与活动策划提供依据。
6、确保所有营销物料与传播内容严格遵循品牌规范。

任职要求：
1、本科及以上学历，市场营销、传播学、公共关系、工商管理或相关专业。
2、2年以上品牌营销经验，理想情况下兼具企业内部与代理机构工作经历；有高增长型全球企业任职经验，且熟悉金融科技领域者优先。
3、具备与媒体代理、创意代理及制作代理合作的实战经验。
4、能够独立制定品牌战略，并在多渠道落地高影响力营销活动，有相关成果案例。
5、深入理解数字营销指标与数据分析逻辑，可将数据转化为可落地的优化方案。
6、拥有出色的创意思维与叙事能力，需提供能体现高影响力品牌活动成果的案例作品集。
7、组织能力强，具备优秀的项目管理能力，能在快节奏环境中统筹多项重点任务。
8、具备创意思维，对美学设计与品牌调性有敏锐把控力。

加分项：
1、有 Meta 广告管理平台（Meta Ads Manager）、谷歌广告（Google Ads）、GA4或同类工具的使用经验。
2、具备优秀的文字表达与沟通能力，能够清晰、有说服力地向创意团队及业务相关方传递想法。

岗位职责：

1、创意策略引领：主导品牌公关项目的核心创意策略制定，从 brief 解读、用户洞察、策略推导到创意落地，全程把控创意方向与品质，确保作品兼具创新性、传播力与商业价值；​
2、项目统筹管理：负责重点客户的创意团队统筹，分配工作任务、把控项目进度，协调创意、策划、执行等跨部门资源，解决项目推进中的核心问题；​
3、创意产出：亲自参与核心创意构思（包括概念提炼、传播话题、视觉方向、内容形式等），指导团队完成方案撰写、视觉呈现、活动创意等输出，对细节极致打磨，确保创意落地效果；​
4、行业趋势洞察：持续关注公关、营销、社会热点、新媒体等领域的前沿趋势，挖掘新鲜创意灵感与技术应用（如 AI 创意、元宇宙营销等），推动团队创意能力迭代升级；​
5、团队培养与管理：搭建创意团队培养体系，指导资深创意、创意策划等下属的专业成长，激发团队创意潜力，营造积极创新的团队氛围。


任职要求：
1、教育背景：本科及以上学历，视觉传达、平面设计等艺术类相关专业毕业；​
2、工作经验：8 年以上公关/IMC/Social等行业创意相关工作经验，其中 3 年以上创意总监 / 资深创意 Lead 岗位经验；​
3、技能要求：精通各类平面设计软件、包括但不限于Photoshop、AI等各类设计软件;
4、能力要求：具有良好的色彩感知能力、美术功底和创意思维；熟悉主流媒体、社交平台（微信、微博、小红书等）的传播规则与创意玩法，能结合平台特性输出针对性创意；
5、其他要求：有创作优秀作品的热情，工作严谨、条理清晰、责任感强、具备高度组织协调能力和抗压能力；有较强的团队合作精神和沟通能力，适应跨部门协作，协同其他团队同事共同维护好客户关系；有一定的法律意识，对知识产权和合同条款等相关法律知识有高敏感度。