Key Responsibilities
Develop implement annual marketing plans focused on increasing brawareness achieving student enrolment targets.
Track, measure, analyse, report on campaign effectiveness using key metrics, e.g., lead generation, conversion rates, website traffic, ROI, enrolment growth.
Conduct market research competitanalysis to identify opportunities inform strategy.
Develop manageganic social media calendars content strategies.
Plan, execute, optimise paid advertising campaigns across key digital platforms (WeChat Official Account, Moments, Channels; RedNote; KOL collaborations).
Manage relationships with key media partners, advertising vendors KOLs.
Oversee the school website content updates SEO initiatives.
Support coordinate offline marketing events school activities, e.g. Open Days, school fairs, academic showcases, celebrations, performances.
Manage external vendors, such as agencies, designers, photographers videographers, to produce compelling content fdigital ads, social media, print materials, banners, signage.
Maintain campus branding across all physical digital touchpoints, e.g., signage, presentations, merchandise, digital assets.
Manage the inventory production of branded merchandise promotional materials.
Complete other tasks as assigned by the Line Manager.
Requirements
Bachelors degree in English, Design, Marketing, Communications, Business, a related field.
Minimum 3 years of progressive experience in marketing, with at least 2 years in a managerial role.
Experience in education, luxury branding, agency management highly advantageous.
Proven track record in planning, executing, optimising paid digital campaigns.
Hands-on experience with WeChat ecosystem (OA, Moments, Channels), RedNote, other majdigital platforms.
Proficiency in basic photography/videography fcontent creation.
Familiarity with marketing analytics tools, e.g., Google Analytics, social media management tools, design software, e.g., Canva, Adobe Suite.
Excellent written verbal communication skills in both English Chinese.
Ability to build maintain relationships with media, vendors, KOLs.
Strongganisational skills; adept at managing multiple projects in a fast-paced environment.
Collaborative spirit with cross-departmental teams, e.g. Admissions, Academics, Operations.
更新于 2026-09-15