marketing manager岗位职责

我们正在寻找一位Marketing Manager，负责Stey在中国市场的品牌落地、市场推广、社区活动等。你将主导北京、深圳及上海（即将开业）多家门店的品牌、市场、社区活动策划，构建一个充满活力、多元文化的国际社群，打造更智能化、更可持续的全新生活方式。
岗位职责：
1. 品牌策略与落地：制定并执行品牌本土化营销策略，提升Stey在目标市场的认知度与调性；
2. 市场推广：策划线上线下整合营销活动，包括跨界合作、KOL/社群营销、事件营销等，触达年轻潮流人群；
3. 社区活动运营：设计并执行门店社区活动（如艺术展览、主题派对、生活方式沙龙等），强化品牌与用户的互动黏性；
4. 跨区域协作：统筹北京（3家）、深圳（1家）、上海（2家，今年开1家）的市场推广资源，确保品牌形象统一且因地制宜；
5. 数据分析与优化：监测活动效果及市场反馈，迭代策略并提升ROI。
任职要求：
1. 3年以上市场营销经验，有潮牌、生活方式品牌经验；
2. 具备品牌从0到1落地经验（如海外品牌进入中国或全新品牌打造），熟悉上海、北京市场；
3. 出色的活动策划与执行能力，能独立完成从创意到落地的全流程；
4. 年轻、思维活跃，热爱潮流文化与社会化营销，对生活方式领域有敏锐洞察；
5. 优秀的跨团队协作能力；
6. 英语流利，有海外学习/工作背景者优先。

We are looking fa results-focused Marketing Manager with comprehensive B2B technology marketing experience to lead BASSETTI China’s marketing strategies.
You will own end-to-end marketing initiatives, drive high-quality leads that converts to sales, build brauthority in regulated industries, lead the marketing team to deliver measurable business impact. This role requires deep expertise in B2B software marketing, proven team leadership, a track record of scaling Leads pipelines fcomplex technical solutions.
职位重点，软件行业背景，英语可以作为工作语言，过往经验有过通过市场活动转化销售提升的案例
As a key member of the Group’s Global Marketing Communication team, you will be
responsible festablishing, implementing executing the marketing lead acquisition strategy fBASSETTI China subsidiary to increase visibility, improve market position, effectively acquire new leads.
Key responsibilities:
1. Developing a digital communication to enhance visibility acquire inbound contacts.
○ Creating implementing an effective content creation social media strategy to improve visibility.
○ Executing a Search Engine Advertising (SEA) strategy.
○ Creating effective email campaigns to generate inbound leads.
○ Collaborating with the team to plan timely relevant webinars.
○ Editing managing newsletters
○ Improving our contact database in coordination with the Sales team.
○ Writing blog articles white papers in collaboration with Product Managers.
○ Promote develop the visibility on our Website

2. Strategic Marketing Planning
 Develop annual/quarterly marketing strategies aligned with corporate revenue goals, focusing on target industries
 Conduct industry-specific market research, competitive analysis, customer journey mapping to identify unmet needs refine product positioning
 Design region-tailored marketing plans that address local regulatory requirements

3. Lead Generation (Leads) & Conversion Excellence
 Build execute high-performing multi-channel lead generation campaigns (content marketing, SEO/SEM, targeted campaigns, industry webinars, trade shows) to drive qualified Leads
 Partner closely with sales teams to define lead qualification criteria, track Leads quality, co-sales enablement tools (case studies, ROI calculators, compliance checklists) that accelerate deal closure.
4. Team Leadership & Development
 Lead, mentor, manage the team, setting clear KPIs, providing regular feedback, fostering professional growth
 Delegate tasks effectively, prioritize marketing initiatives, ensure team alignment with global regional business objectives
 Plan marketing budget to maximize ROI, allocating resources to high-performing Leads generation channels strategic projects
5. Continually monitoring guiding marketing communication actions strategies
Requirements
● Bachelor’s degree above in Marketing, Business Administration, etc.
● Fluent in written spoken English (mandatory fglobal communication industry content creation) (French is a plus)
● 5 years of comprehensive B2B software marketing experience, with at least 3 years specializing in regulated industry software (pharmaceuticals, biotech, other technical fields preferred)
● 3 years of marketing team management experience with a track record of motivating teams to achieve exceed performance targets
● Proven Leads success: Demonstrated history of designing executing lead generation campaigns that delivered measurable business results (e.g., increased sales pipeline, higher conversion rates) fcomplex technical solutions
Profile
● Effective time manager multi tasker
● Can rise to, enjoys, challenges
● Team spirit entrepreneurial spirit.
Bassetti Overview
BASSETTI China, a subsidiary of the multinational BASSETTI Group, is a leading technology partner fbusinesses undergoing digital transformation. We deliver value through our powerful TEEXMA software platform a dedicated pool of experts engineers, leveraging global insights from our presence in North America, Europe, Africa Asia.
We are dedicated to fostering a collaborative, inclusive, high-performing culture where our employees can grow succeed.
Why join us?
Our Values: Quality, Innovation, Quest fExcellence, & Commitment to Customer Success
The Opportunity & Challenge: Get in on the ground floto help a new subsidiary successfully penetrate the US market become the top subsidiary of the Group.
Your Growth: Professionally (new opportunities challenges, broad responsibilities, ever changing tasks, etc.) Personally (learn new cultures, work with international colleagues, travel opportunities, be more than a number…actually make an impact!)

Role purpose
Drive Volvo Penta China business growth customer success by turning MU China priorities high-quality, hands-on marketing execution, including content creation, multi-channel communications, marketing activities across Off-road, Power Generation, Services, supporting the “In China, FChina” agenda the 2030 strategic goals.
Key responsibilities：
• Closely work with business teams to build execute China marketing priorities plans aligned with MU China strategic goals.
• Turn strategy action with strong operational execution capabilities, hands-on attitude, clear delivery ownership.
• Lead market customer insight system: segment sizing, win loss, competitintelligence. Identify high-potential opportunities in key segments service growth drivers.
• Provide decision support to China leadership on positioning, portfolio focus, prioritization.
• localize marketing assets, including product brochures, application stories, presentations, case stories, website content, WeChat/LinkedIn posts, videos other sales enablement materials.
• Drive efficient internal content development with key functions stakeholders to ensure technical accuracy fast release.
• Lead multi-channel brproduct communication, including social media, company websites, digital platforms, offline activities such as exhibitions, forums, seminars, customer events.
• Support marketing fservice offerings connectivity initiatives, including customer training content promotion activities in collaboration with Sales Service.
• Lead relationships with industry media where relevant, coordinate suppliers when needed, but remain accountable foutput quality, timing, cost.
• Budget planning fmarketing activities content production.
• Performance measurement ROI tracking fkey activities channels propose actionable improvements based on results.
• Ensure compliance with Volvo brcommunication guidelines follow internal approval processes.
Qualifications
• 5+ years in B2B marketing in industrial, off-road, power solutions, components, energy systems, similar industries.
• Strong capability in segment strategy, value proposition, cross-functional working.
• Strong marketing sense, communication & storytelling ability, marketing analysis skills.
• Digital channel basics: social media operations website/digital platform content publishing; KPI tracking reporting mindset.
• Fluent in both Chinese English.
岗位介绍
将沃尔沃遍达中国区（MU China）战略重点转化为高质量、可落地的市场营销执行工作，通过内容创作、多渠道传播及全场景营销活动，助力非道路移动机械、发电设备及后市场服务业务增长与客户成功，支撑 “立足中国，服务中国” 战略与 2030 战略目标落地。
主要职责
• 与业务团队紧密协作，制定并落地中国区营销重点与计划，确保与中国区战略目标保持一致。
• 以实际行动，将战略转化为具体行动，并对交付结果全权负责。
• 搭建并运营市场与客户洞察体系：开展细分市场规模分析、复盘、竞品情报追踪，识别高潜力细分机会与服务增长驱动因素。
• 为中国区管理团队在市场定位、业务组合聚焦、优先级排序上提供决策支持。
• 创作本地化营销物料：产品手册、应用案例、汇报材料、客户故事、官网内容、微信 / 领英推文、视频及其他销售赋能材料。
• 协同各关键职能与内外部相关方高效推进内容产出，确保技术准确性与快速发布。
• 主导多渠道品牌与产品传播：社交媒体、官网、数字平台，及展会、论坛、研讨会、客户活动等线下推广。
• 协同销售与服务团队，开展服务业务与智能互联方案营销，包括客户培训内容制作与推广活动。
• 维护行业媒体合作关系，按需协调供应商，并对产出质量、交付时间与成本负责。
• 负责营销活动与内容制作的预算规划。
• 对核心活动与渠道进行效果评估与 ROI 追踪，基于数据提出可落地的优化方案。
• 严格遵守沃尔沃品牌与传播规范，执行内部审批流程。
任职要求
• 5 年及以上B2B 工业领域市场营销经验，熟悉非道路机械、能源动力、核心零部件、能源系统等行业优先。
• 具备扎实的细分市场策略、价值主张设计与跨部门协同能力。
• 敏锐的市场嗅觉，优秀的沟通表达、故事化呈现与营销分析能力。
• 掌握数字化与渠道基础：社交媒体运营、官网 / 数字平台内容发布；具备 KPI 追踪与数据汇报思维。
• 中英双语流利，可作为工作语言。