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高级品牌经理

工作要求

  • 工作地区:北京
  • 工作经验:5年以上
  • 职位类型:全职
  • 工资待遇:¥ 面议
  • 学历要求:本科以上

岗位职责/工作内容/岗位要求

POSITION SUMMARYExecution of brand tactics and projects. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forecast LRF & P&L. Interface with cross-functional teams as medical, GMC, finance and other functions as supporter.Responsibilities1. Execution of brand tactics•Translate brand strategies to POA for responsible brand as supporter;•Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;2. Develop brand promotional materials and training•Develop brand DA, promotional slides, publication if needed and internal training materials;•Train Field Force on product strategy and POA;3. Support to develop brand plan & management & cross-functional leadership•Analyze market trend, competitors situation to support developing brand strategy;•Explore customer insight and brand value proposition to support developing brand strategy;•Track progress towards brand target timely;•Support cross-functional brand leadership – across Field Force, medical, legal, regulatory, etc.•External customers/Key stakeholders management- KOLs/ ROLs etc.POSITION RESPONSIBILITIESAccountable•Flawless execution in marketing activities and manage project independently;•Develop brand promotional materials and internal training materials;•Sales training;•Actively participate campaign development;Shared Accountability•BP & Op Plan and influence sales targets and brand A&P allocations;•Develop marketing mix & POA;•Interface with cross-functional team;EDUCATION AND EXPERIENCEQualifications:•Bachelor degree or above, major in Medical or Medicine•1-3 years marketing experience or 2 years local marketing experience•MKT and Sales Experience in Cardiovascular specialty preferred•Good command of oral & written EnglishTECHNICAL SKILLS REQUIREMENTSIndicate the technical skills required and/or preferred, as applicable.Expect candidates to demonstrate these competencies:• Functional/Technical Skills• Acts Decisively• Seizes Accountability• Grows Self• Change Agile• Self-Awareness• Commits to “One Pfizer”• Peer RelationshipsExpect candidates to demonstrate these commercial /management competencies• Market, Customer, and Competitor insight• Strategic and operational business/Market planning• Market Execution• Marketing Innovation• Data analysis, interpretation and communication• Performance and program metrics

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最近更新:
2019-11-18
来源网站:
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北京高级品牌经理 • 薪酬概况与就业形势分析

¥24890 该数据为平均值,取自488 份样本

截至 2019-11-19

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