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Brand Manager-Beijing

工作要求

  • 工作地区:北京
  • 工作经验:3年以上
  • 职位类型:全职
  • 工资待遇:¥ 面议
  • 学历要求:本科以上

岗位职责/工作内容/岗位要求

工作职责:
(Senior) Brand Manager - Beijing

POSITION SUMMARY
Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.

Responsibilities
1. Execution of brand tactitcs
- Execute brand strategies to market needs, and define priorities for responsible brand
- Manage agencies for brand promotion need (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards target

2. Develop brand promotional materials and training
- Develop brand DA, promotional slides, publication if needed and internal training materials;
- Train Field Force on product positioning and prioritization

3. Lead to develop brand plan & management & cross-functional leadership
- Analyze market trend, competitors situation to support developing brand strategy;
- Explore customer insight and brand value proposition to support developing brand strategy;
- Track progress towards brand target timely;
- Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc.
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

4. Develop product life cycle management strategy
- Working with Marketing manager to develop brand life cycle management strategy


POSITION RESPONSIBILITIES
Accountable
- Flawless execution in marketing activities and manage project independently;
- Develop brand promotional materials and internal training materials;
- Develop product life cycle management strategy with cross function team.
- Actively participate campaign development;
- BP plan and brand A&P allocation.

Shared Accountability
- Op Plan and influence sales targets;
- Develop marketing mix & POA with innovation;
- Validate brand-specific messages, design training (w/medical, regulatory, and training department)
- Develop awareness campaigns, congress content (w/ KOLs) in partnership with medical communication department
- Interface with cross-functional team;


ORGANIZATIONAL RELATIONSHIPS
- RTAL /Sales lead/RSIMs/LSOs
- Market Access Lead
- Medical Affairs Lead
- GCO Marketing services, Business Analytics & Insights (BAI)
- Customer Marketing roles
- eMCM marketing
任职资格:
EDUCATION AND EXPERIENCE
Qualifications:
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred
- Fluent oral & written English
- 3-5 years marketing with above 18 months BM experience or sales RM experience


TECHNICAL SKILLS REQUIREMENTS
- Indicate the technical skills required and/or preferred, as applicable.
- Expect candidates to demonstrate these competencies:
- Functional/Technical Skills
- Acts Decisively
- Seizes Accountability
- Grows Self
- Change Agile
- Self Awareness
- Commits to “One Pfizer”
- Peer Relationships

- Expect candidates to demonstrate these commercial /management competencies
- Market, Customer, and Competitor insight
- Strategic and operational business/Market planning
- Market Execution
- Marketing Innovation
- Data analysis, interpretation and communication
- Performance and program metrics

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最近更新:
2020-07-04
来源网站:
猎聘网

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北京Brand Manager-Beijing • 薪酬概况与就业形势分析

¥12160 该数据为平均值,取自1501929 份样本

截至 2020-07-07

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