Eurogroup Far East Limited (Eurogroup) was founded in 1992 and is one of the largest buying offices in Asia with significant presence in Europe through leading retailers Coop,Denher,Iper,etc. Eurogroup is the direct buying agent for these retailers who import products from Asia to over 350 million consumers in 18 different countries throughout Europe. Main objectives of the company are to establish and run buying offices in the most interesting markets. With Asia being the region with the most potential, Eurogroup bases its Headquarters in Hong Kong, employing its multiculturalism to connect the Western and Asian markets. Having strong presence in Asia with regional offices in Shanghai China, India, Eurogroup’s partners have been buying for many years through various channels, both direct and indirect. As a result of the growing importance of Asia as a supply source for consumer products, being as close as possible to the manufacturers of this region became fundamental.
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