得斯玛（上海）贸易有限公司

得斯玛（DS Smith）

得斯玛（***************）是*的包装战略公司，在欧洲电子及汽车行业受到广泛认可，目前已被纳入富时指数，年营收额达48亿英镑。我们为现有的欧洲客户量身设计并提供高附加值的复合材料包装解决方案及服务，深受他们的信赖。

如今信息技术普及、贸易渠道开放，客户可选择让工程师在A地设计产品，以*优的价格在B地采购材料，再将材料运往劳动力成本相对低廉的C地进行生产，产品的设计和采购地甚至可能位于地球的两端。

产品的设计、生产和销售不再限于同一国家或地区：在欧洲设计、中国采购材料、墨西哥制造的产品已屡见不鲜，而同一产品不论是在墨西哥、中国还是欧洲，都需要统一的包装。这意味着客户希望得斯玛能有针对性的调整行动计划，优化分布，支持他们的全球项目。具体而言，客户的期望包括：

- 设计全球统一的复合材料包装解决方案，施行严格的全球包装性能管理，规范包装规格、性能、颜色管理、FSC认证等；
- 必要时，在得斯玛尚无工厂的地区寻找、遴选、考核和授权外部包装制造商作为合作伙伴，确保它们的产品符合客户的标准；
- 为项目安排一位全球联络人，负责与客户方联络人商谈在项目涉及地区的所有相关商业条款；
- 管理所有与客户当地工厂和得斯玛供应商之间的日常行政、供应、运营工作（订单、订货、运输、发票等）。



为满足如此复杂的要求，得斯玛在中国新设运营点，作为“地区物流控制塔”统筹公司在华的上述营运活动。


DS Smith, a ￡3.9bn FTSE company, is a leading and industry recognised packaging
strategist (***************) within the European Electronics and Automotive industry. Our existing European Customers within these industries are used to having DS Smith design and supply industry bespoke high added value multi-material packaging solutions & services.

Facilitated by access to digital information and open trade routes, our customers can procure materials at the lowest price in one location and ship them to a location with low labour rates, as engineers in yet another location make product design decisions and procurement is on the other side of the globe.

Products are no longer designed, produced and sold in a single country/region: It is not unusual to see Design is in the EU, Procurement in China and Production of the same product, hence requiring the same packaging, in Mexico, China & Europe. Meaning that our customers expect DS Smith to adapt and change our game plan to have to optimum set-up to also now support them on global projects as follows:

- Design a multi-material global packaging solution & ensure global packaging
performance governance: Packaging specifications, performances, colour
management, FSC etc.
- Find, select, audit and qualify external packaging manufacturing partners in needed geographies, where DS Smith has no manufacturing capabilities, ensuring
compliance to customer’s standards
- Have one Global central point of contact to negotiate all commercial conditions, with customer’s global counterpart, for the different geographies impacted by project
- Manage all day to day admin supply operations (call-offs, ordering, shipments,
invoicing…) between local customer plant and DS Smith’s supplier.

As a result of this complex demand DS Smith has created a new operation in China, which acts as the “Regional Control Tower” and umbrella the above mentioned operations in China.