JOB POSITION SUMMARY工作概要
The mission of this position is to define key portfolio strategy of key products under CSDD category manage the end-to-end performance of the portfolio.
DUTIES & RESPONSIBILITIES工作职责
1. Owner of brcommunication from strategy to execution:
a) Develop brcommunication strategy with objective to grow brand’s equity, consumption, loyalty to meet business objective in China market.
b) Develop, plan & execute integrated marketing activations (traditional media, social media, owned media) based on strong understanding of consumer journey.
c) Budget management of brcommunication investment.
2. Responsible fportfolio’s complete life-cycle management.
a) Work on product value proposition, target audience, selling points packaging design based on brstrategy.
b) Owner of legacy product discontinue process timeline.
c) Coordinate across different functions: reginal team, supply chain, sales, channel marketing, QA on NPI discontinue.
3. Owner of portfolio performance P&L.
a) Analyze obtain insights of portfolio’s performance in all channels (NTS, offtake, wearer, share etc.) perform portfolio forecast.
b) Work with cross-functional team to drive brbusiness.
c) Find ways to optimize brP&L (channel mix, product mix, revenue growth management, etc.)
EXPERIENCE & EDUCATION 经验&教育
· Education:
Bachelor’s degree above
Majin Economics & Business is a plus
· Experience:
Minimum 5+ years experience in marketing related area
Proven product management experience
REQUIRED KNOWLEDGE, SKILLS, ABILITIES, CERTIFICATIONS/LICENSES AFFILIATIONS必备的知识、技能、能力、证书/从业资格证书以及其他相关的要求
- Strong analytical thinking
- Strong communication skills
- Proactiveness ability to learn quickly
- Excitement about working under test learn environment
- Connect with purpose of different stakeholders
- Energetic, dynamic creative
Language Requirements:
Fluent in Chinese English both writtenal
LOCATION & TRAVEL REQUIREMENTS 工作地点&出差需求
Location of Role:
J&J Shanghai Office
Travel Requirements:
Flexible fboth domestic international travel
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