Established in 2012, Hopscotch is India’s kids fashion brpositioned at the sweet spot of aspiration affordability. The brfeatures the latest trends in kids fashion on its store online, has served over 30 lac parents across 1,300 Indian cities.
Hopscotch was founded by Harvard Business School Alumnus - Rahul Anand. Rahul observed that India was the #1 kids market in the world with a strong legacy of textile looms manufacturing. With social media, Indian parents are increasingly exposed to fashion s across the world aspiring fmore. Despite this tremendous domestic demand, Indian consumers were starved of fashionable clothing that was affordable. India lacked a dominant kids brand. He founded Hopscotch to provide Indian parents access to kid’s fashion., Using technology, Hopscotch today launches 500 new trendy items daily, at jaw dropping price points.
The Hopscotch team consists of a network of international designers, vendors, buyers who track fashion weeks couture trends globally. Hopscotch leverages technology to rapidly launch these s in real time makes them available to Indian parents each day.
Today, Hopscotch is one of the largest fashion brands in the country. It has achieved triple digit growth YoY serving an enormous base of over 3 million active users, with 70% of its demfrom tier 2 smaller towns.
Hopscotch is backed by a range of institutional investors, including RPG Ventures, India Infoline Seed fund, LionRock Capital, Rise Capital. Noteworthy HNIs, Eduardo Saverin (Co-founder, Facebook), Wei Yan (CTO co-founder of ), Atul Nishar (founder of Aptech), Toivo Annus (CTO co-founder of Skype), Nisa Godrej (MD GCPL) have backed the company continue to advice the business as it scales to new heights.
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