brmanager岗位职责

1. Job Overview:

As the SeniBrManager fSaiyining, you will be the core driver of the brands strategic development market performance. You will independently formulate brstrategies, lead the creation of promotional materials, be responsible fthe development support of business plans (BP). This role requires exceptional English proficiency as the primary working language fstrategic documentation, cross-border communication, global collaboration. You will play a pivotal role in enhancing Saiyinings brequity, expanding market influence, driving business growth.
2. Key Responsibilities:
（1）Independently conduct in-depth market research, including industry trends, competitanalysis, target audience insights, to formulate data-driven annual long-term brdevelopment strategies, defining brpositioning, core value propositions, differentiation strategies.
（2）Take full ownership of the end-to-end creation management of brpromotional materials. This includes leading the conceptualization, design, production of sales tools, product brochures, brmanuals, digital content, event materials, other promotional collaterals, ensuring consistency with brtone strategic objectives.
（3）Independently develop compile comprehensive Business Plans (BP) fthe brand, including market analysis, strategic goals, implementation roadmaps, budget allocation, performance forecasting. Provide professional support fBP presentation, review, execution tracking to secureganizational alignment resource approval.
（4）Lead the implementation optimization of brmarketing campaigns, coordinate cross-functional teams (sales, medical affairs, regulatory, etc.) to ensure seamless execution, monitcampaign effectiveness through key performance indicators (KPIs), providing timely adjustment recommendations.
（5）Manage the brands overall image equity, establish maintain brvisual identity (VI) language system standards, ensure consistent brexpression across all touchpoints communication channels.
（6）Collaborate with internal external stakeholders (global teams, advertising agencies, KOLs, etc.), conduct effective communication coordination in English, drive the implementation of international brcooperation projects.
（7）Monitbrmarket performance, track competitactivities industry trends, conduct regular brstrategy reviews, propose proactive optimization measures to adapt to market changes drive sustainable growth.
3. Requirements & Qualifications:
（1）Bachelors degree above in Marketing, Business Administration, Communications, related fields; Masters degree is preferred.
（2）5+ years of brmanagement experience in the pharmaceutical, healthcare, related FMCG industries, with a proven track record of independently developing executing brstrategies.
（3）Exceptional English proficiency in listening, speaking, reading, writing, capable of independently drafting strategic documents, promotional materials, BP in English; experience in cross-border global team collaboration is a must.
（4）Strong ability in strategic thinking, market analysis, creative planning, with the capability to translate insights actionable brstrategies marketing initiatives.
（5）Proficient in end-to-end production of promotional materials, with a good understanding of design principles content creation; experience in managing external agencies fmaterial production is preferred.
（6）Solid experience in BP development management, familiar with budget planning, performance forecasting, business goal alignment.
（7）Excellent cross-functional coordination, project management, problem-solving skills, able to drive complex projects to successful completion under pressure.
（8）Strong attention to detail, result-oriented mindset, good team leadership collaboration spirit.

Deep understanding of customer insights
Regular customer visit, frequent sales team interaction
Understthe objective of different types of marketing research. Be able to identify research needs provide clear brief to agency
Analyse agencies’ proposal identifie right agency fresearch, manages monitors research project with agency
Analyses interprets the research data presented to assist in strategic decision
Develop brplan (BP) , brexecution plan (BEP) long range plan (LRP)
Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
Conducts situation analysis, with input from internal & external stakeholders.
Elaborates clear SWOT, resulting in identification of Key Issues .
Performs risk analysis develop mitigation plan,
Formulates the Promotion Mix
Develops forecasting based on market dynamics fthe planning period.
Develops positioning communication strategies.
BEP implementation
Develop effective selling tools with medical, sales, regulatory team Coordinate the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences meetings.
Monitors measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth market share).
Manages the forecasting inventory process to ensure correct stock levels
Manage brA&P to ensure spending under control
Supports Sales team to deliver sales objectives & activities
Co-ordinates conducts product training.
Develops creative product/brcampaigns reinforcing the positioning.
Designs develops promotional materials reinforcing the product/brpositioning competitive advantage.
Presents clear product market strategy at cycle meeting to sales team.
Evaluates effectiveness of promotional material with field force then conduct Recall Test, adjusts as necessary.
Manages determines allocation of samples in line with product strategy, where relevant to the market.
Plans conducts field visits with sales team to monitmarket dynamics.
Demonstrates deep understanding of product knowledge therapy area knowledge
Takes initiative to maintain upgrade product knowledge through sourcing fproduct information, reading clinical reports/publications, medical journals.
Identifies marketing opportunities based on medical information, market knowledge, competitknowledge.
Keep up with industry therapeutic area trend through attending conference, KOL interaction
Builds maintains global AZ network relationships through attendance of regional/global workshops.

职责描述：
核心职责是制定并执行以消费者为中心的整合营销传播策略，通过线上与线下多渠道的协同，有效提升品牌市场声量及市场份额。
1. 品牌战略与规划：
· 负责品牌定位、品牌形象与品牌资产的建设与维护，确保品牌调性统一。
· 协同制定年度品牌发展战略、市场计划及预算，并有效追踪执行效果。
· 进行市场调研、竞争品牌分析及消费者洞察，挖掘潜在市场机会点，人群insight，为品牌决策提供数据支持。
2. 整合营销传播的策划与执行：
· 策略制定： 主导IMC的策划，明确campaign目标、核心信息、目标受众及媒体策略。
· 跨渠道整合： 整合并管理包括数字营销、社交媒体、公关、线下活动、电商平台、内容营销、KOL/KOC合作在内的多种传播渠道，确保“一个声音”传播。
· 内容与创意管理： 与内外部创意团队（如广告公司、内容团队）紧密合作，主导创意构思，确保所有营销物料符合品牌策略并具有高冲击力。
· 媒体策划与投放： 与媒体代理或内部团队合作，制定高效的媒体投放计划，优化媒体组合以实现*大化的投资回报。
· 项目管理与执行： 全程管理IMC项目的推进，确保各项活动按时、按质、按预算完成。
3. 市场分析与效果评估：
· 设定IMC项目的KPIs，利用数据分析工具追踪、衡量并分析营销活动的效果。
· 定期出具项目结案报告，深入分析ROI，总结经验，并为未来的营销策略提供优化建议。
任职要求：
本科及以上，整合营销相关经验