Head of Platform Strategy
We are seeking a highly strategic, experienced, dynamic Platform Strategy Head to lead our platform strategy efforts drive business growth in the thriving digital landscape. This pivotal role will serve as the foremost expert on key digital platforms e.g. RED, Douyin, Tencent, Ali Weibo etc. The successful candidate will be responsible fdeveloping implementing cutting-edge platform strategies four clients, fostering deep collaboration with our Media Planning delivery team, significantly enhancing our service offerings in this critical market. This role requires a visionary leader who can navigate complex platform dynamics translate insights tangible business growth.
Key Responsibilities:
1. Platform Ecosystem, Market Intelligence Trend Insights
o Lead the development implementation of cutting-edge platform strategies across key digital ecosystems: RED, Douyin, Tencent, Ali Weibo.
o Continuously monitthe platform trends, analyze algorithm updates, content trends, ad. product changes, community norms across these platforms to ensure strategy effectiveness.
o Conduct deep analysis on platform-specific use cases.
2. Strategy Output fClient Service Teams:
o Act as the ‘go to’ expert on the evolving dynamics of these platforms finternal client service delivery teams, clients.
o Work alongside client service teams to understclient briefs, challenges, campaign objectives develop platform-specific marketing playbooks.
o Co-integrated strategy (based on insights data) decks with client team Media Delivery team, defining channels roles, content rhythm, seeding frameworks, performance expectations per platform.
o Cultivate maintain strong relationships with internal external stakeholders, as a trusted advisftheir digital presence growth.
3. Business Expansion & Service Growth:
o Drive the expansion of our end-to -end platform services to new clients foster deep engagements with existing accounts.
o Monitthe competitive landscape market trends in the platform ecosystem to identify opportunities fservice innovation, differentiation, new revenue streams.
Desired Skills Experience:
• Minimum of 10-12 years deep experience in platform knowledge planning related areas with a proven track record of developing executing high-impact digital strategies on RED, Douyin, Tencent, Ali Weibo platforms fclients, ideally with platform operations experience.
• Structured thinking storytelling capabilities based on consumer data insights
• Minimum 5 years’ experience in team management positions, with strong leadership influencing capabilities.
• Great cross-team collaboration ability.
• Client-facing experience, can present complex strategies in a clear confident manner.
• Proactive, passion finnovation exploration of new things.
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