Crocs

crocs于2002年7月在美国科罗拉多州的波尔德市创立。三个创始者梦想着拥有一双完美的水上专用鞋，于是他们决定开发一系列非常有潜力的水上运动与户外运动为一体的具有独特设计的产品。

卡骆弛贸易（上海）有限公司作为crocs中国营销中心，于2006年登陆中国，总部位于上海。

截止至2015年底，目前拥有上海、南京、武汉、北京、沈阳、天津、深圳、广州、厦门、成都、重庆、西安等多个直营城市，50余家直营店铺；同时经销商所有的700多家店铺分布于中国各大中城市。目前crocs中国区直属员工达300余人。
crocs旨在为各消费群体提供不只是舒服，而且集颜色、风格、乐趣和时尚为一体的一系列不同款式的鞋子。crocs的鞋子结合了水上运动、徒步旅行、室外生活时尚和专业运动的综合性，所以受许多消费群体的普遍喜爱。

今后，crocs将在人才、产品、市场、销售等领域进一步本土化。crocs将凭借高端时尚新颖的产品开发，通过差别化的价值营销，扩大高端产品附加值产品的销售，跻身全球时尚消费品牌。

crocs十大特征使它物有所值
特殊Crocslite太空材料有着抗菌防臭的作用
比同类鞋更耐穿而且防滑
意大利+日本时尚设计
知名度很大的美国品牌
质量得到保证的产品
舒适性极佳的产品
有着很多医学功能，例如可以减少腿部负担，增加脚后跟的支撑力量
趣味性极佳的产品，具有个性化卡骆驰的产品
拥有专利发明和款式保护的产品
*后一个原因期待你来告诉我

应征方法：
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我们诚挚邀请你加入crocs这个大家庭，公司将会为员工提供各类培训和广阔的职业发展机会。同时crocs也会为员工提供具有竞争力的薪酬福利。

About Crocs

Born in Boulder, Colo. as a simple, comfortable boat shoe, today Crocs? footwear can be found across the globe and in more than 120 s for men, women and children. With distinct collections, Crocs offers ful, lightweight comfort for any occasion and every season.
Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear s.. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
The Crocs brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifes, as well as to their feet. Now in more s and in more places for more occasions than ever before, Crocs is taking a big step forward in providing intuitive comfort to feet everywhere.
Today we are a $1.2bn public quoted company and we have only just started our journey being a mere 14 years old. The record growth year on year of the brand has now provided us with a firm platform for our teenage” years of development as we embark on the next exciting phase of you.

Mission

Bring profound comfort, fun and innovation to the world’s feet.

Brand Heritage

In its founding year, 2002, Crocs introduced an innovative shoe made of a revolutionary material called Croslite. Croslite technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs after the multi-environment, amphibious nature of Crocodiles.
Building momentum with a shoe unlike any other, Crocs provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of life occasions. The Crocs brand name started to build a feel-good physical and emotional experience with a life of its own.

Brand Attributes

Innovative
What separates Crocs from ordinary shoes Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet.

Fun
Whether it’s with , clever design, or in the way we get our message out, Crocs always strives for smiles in an effort to elicit a feel-good emotional experience.

Comfort
Our bread and butter, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, über lightweight technology, and a massaging foot bed all make sure you’re comfortable from toe to head, and vice versa.

Our Region

Covering the most dynamic group of diverse markets in the group, our Singapore regional office is the home of the brand for ASIA, MIDDLE EAST and AFRICA. With a population equal to over 60% of the world’s population, we proudly accept the responsible to lead and manage the growth engine of the brands future revenue.
Operating across wholesale, Retail and e commerce channels we strategically blend own and operated stores, web platforms with franchise partners and powerful wholesale accounts boasting some the region’s most impressive players as our partners.

Our Senior Regional Leadership

Cross functional deep expertise of retail and the region lies at the heart of our senior leadership team bringing professional leadership from strategy to business development to property to retail operations to merchandising and planning to finance and marketing. With an impressive track record in global brand management our new leadership team possesses the proven expertise to deliver the company’s vision and actively seeks top talent to join its winning team.

Awards & Recognition
American Business Awards Stevie Awards - Marketing Executive of the Year (2012); Management Team of the Year (2012); Turnaround Executive of the Year (2011)
Boulder County Business Report IQ Award (2012)
ColoradoBiz Top Company Award (2012)
Denver Business Journal Power Book (2012)
Denver Business Journal Partners in Philanthropy Award (2011)
Golf Europe Footwear Category Award (2012)
PGA Merchandise Show Best New Product Award (2012)
National Retail Federation Retail Innovator of the Year: Crocs, Inc., President and CEO, John McCarvel (2012)
The ic beach clog was featured in Design Museum's Fifty Shoes that Changed the World book. (2009)