ETAM

公司介绍

【总结】源于1916年的德国

ETAM Group
ETAM中文名为艾格，是女装品牌。艾格源于1916年的德国，这年，间以“ETAM”为名的零售店开业。到1928年，连锁点网络发展到了巴黎，并以此为基地，逐步成为法国乃至欧洲的女装连锁店。1982年的巴黎，就已经有了ETAM的商店，并以这个世界上的时装之都为基地，逐步成为法国乃至欧洲的女装连锁店。
法国ETAM集团已成为一个国际性的集团。除了法国本土以外，在欧洲（英国、比利时、西班牙、德国、意大利），亚洲（中国、日本、沙特阿拉伯，黎巴嫩）以及加勒比沿海国家都有连锁店。全国销售网点已经超过1000家。

ETAM China
1994年底，法国ETAM集团在中国设立了分支企业---上海英模特制衣有限公司并与1995年1月在上海开设了家专卖店。五年中，公司吸取法国ETAM的成功经验并有效结合中国市场的特点，特别是将销售网点全部由专卖店形式改为在知名商场设立专柜，使ETAM艾格很快成为全国的知名品牌。1998年，ETAM的休闲系列WEEKEND的问世。更强调服装在休闲时光里的可穿性和舒适性，从而能顺应世界时装的流行趋势。

ETAM
每一季的ETAM和WEEKEND都为忠爱“它”的消费者送去无数的惊喜。设立在上海的设计部，利用法国的流行情报在资深设计师的精心策划下，推出以不同故事为主题的系列服装。一般每季都有五组故事，每组故事理想的展示方式是在同块墙板上，这也是ETAM艾格服饰区别与其他品牌服饰的独特的陈列方式。城市装为主的ETAM延续简洁流畅的线条，采用流行舒适的面料，并适应正装休闲化的趋势，不同质地面料的交叉搭配，使您走出办公室里拘谨的套装，在写字楼里一样光彩照人。

ETAM强调修身合体的造型，精致一流的细节设计如抽绳、珠片、刺 绣、印花，创造出不同风格的年轻女孩形象.轻、薄、柔软成为面料流行的主旨.春夏服装中，沙质大印花面料，绵麻等得到了很好的运用；而秋冬服装又以涂层面料及垂感，手感较好的化纤和纯羊毛为主. 以牛仔蓝、米色，搭配湖蓝、本白、棕色，或是以棕色、黑混、粉红，搭配棕色、粉红；面料采用提花牛仔、棉锦、羊毛/棉混纺、通花绣、印花全棉、条纹棉氨、兔毛、TR/氨纶。加上具民族感的花卉图案，把复古的细节演化成时尚的语言，展现一种时尚且不失优雅的化风格。在细节处理上采用层次清晰的民族绣花，局部（领口，袖口等）的钩针运用以及系带和抽碎褶。



ETAM Group

Etam was born in 1916 when Max Lindemonn opened his first shop in Berlin, Germany. As a creatof temptations about 100 years, the Etam Group has pledged woman even more sublime than they already are.
Today, with over than 3300 retails shops in 42 countries sales of 9 694 millions Euros in 2008, the Etam Group stands as a majplayer in the world of women’s lingerie ready-to-wear.

ETAM China

ETAM came to China at the end of 1994. The First ETAM store opened on January 1, 1995 in Shanghai.
With strong support from ETAM France, strong non-comparable experience understanding of the Chinese market, Etam today is in the top of Chinese customers mind majplayer in the market. It presets 744 points of sales in 263 cities throughout the country.

ETAM Brands

ETAM PARIS offers city casual collection to office ladies seeking ftrendy fashionable looks suitable foffice hours. Strong of its “SAVOIR-FAIRE” rich of its expertise in the retailing in china, ETAM offers high quality collection with adapted fitting particular attention to details.

ETAM WEEKEND is ETAM casual line dedicated to Chinese market. First store opened in 1998 its considerable success leads the brto extend its network to 770 points of sales over 267 cities. Its happiness, spontaneity, together with a perfect combination of fashion, quality & price allow ETAM WEEKEND to show on extreme growing loyalty from its customers.

ES is ETAM group younger line specific to Chinese market. Created in 2002 to comply with the increasing needs of fashion from younger customers, ES succeeded in retailing more active campus focused collections to 18-25 years old women.

E&JOY is launched in 2010 fyoung denim market. Glamour - Impertinent – Play are the three main key words.

ETAM LINGERIES adapts its know-how to women’s quest fcomfort refinement. Alternately natural, sophisticated seductive, they show many personalities. Since 1916, ETAM lingerie has always been their most loyal partner. The secret life of Women creates the history of ETAM Lingerie.