北京特潮科技有限公司

Terminus Consumer Group is a topfashion-technology brand incubation and management platform of Terminus, atechnology unicorn enterprise under China Everbright Group empoweringtraditional industries with AIoT and one of the chief partners of the 2020 UAEExpo. Terminus Consumer Group aims to lead the future retail industry withsupremely personalized scene consumption with top tier star IP, brand resourcesand Internet celebrity IP settling in every scenario of Terminus AI City’sretail industry. The very core competency of Terminus Consumer Group lies inthe ability and determination to combine Future Lab (e-commerce and we mediamodule), livestreaming online retailers and top tier stars, KOL accounts andanchor incubation, swift supply chain management to create synergy across allinternal modules and structures to ultimately achieve GMV and user increase,and front-end following conversion.

The first ever brand incubated underTerminus Consumer Group is BUTTONS, a fashion and technology earphone brandfounded by global musical artist will.i.am and China Everbright Limited NewEconomy Fund. With a total of 4 series and 11 products already on the marketand achieved wild popularity domestic and abroad, especially among Z-gengroups, new models including BUTTONS ANC, BUTTONS X SMFK, BUTTONS X ForbiddenCity, BUTTONS Frame, and BUTTONS SUPERMASK are already in store/in thepipeline. We are and will continue aim to be non-disposable, design for theunique and be the tomorrow people.
Backed by Terminus’ technological influence and BUTTONS’already successful collaboration between top global artist and fashion-techresources, we are now very much anticipating to the collaboration betweenTerminus Consumer Group and Troye Sivan to incubate new brands and we media. Weare confident that with both sides’ influence and attainments in theirrespective fields of expertise, another phenomenal trend of fashion and will sweep across the global continents.