职责描述:
• Product Packaging Expert & Implementation
o Lead to design one-year Packaging change calendar according to campaign calendar, social calendar, Innovation / renovation projects, trade, other legal, corporate affairs required;
o Build change management process of packaging implementation maintain a library of packaging signed samples feach supplier/brewery;
o Liaise with brteam to ensure all packaging change comply with brguideline;
o Regularly communicate with procurement, HQ trade marketing, regional sales team to continuously enhance quality of product packaging;
o Ensure on time implementation of Product Packaging Change according to Campaign calendar, Innovation / Renovation, trade project needs;
o Lead communication with marketing, procurement, supply & logistic team, key graphic agencies partners, packaging suppliers fproject execution trouble shootings;
• BrMarketing Expert (BTLiented)
o Responsible to identify build shopper insight the channel strategies. Ensure brchannel strategies trade marketing plans activities are well aligned with marketing strategies shopper insights.
o Ensure brstrategy adaptation shopper program plan / execution fmarket access fkey products.
o Develop shopper program activations to achieve brbuilding sales driving purpose.
o Fully responsible fconducting trade marketing plan ensure good integration with both sales marketing team, maximizing synergy across channels brands.
o Run routine meetings with marketing sales team to ensure improve TMK campaign effectiveness.
任职要求:
• Bachelor’s degree above;
• 3-4 year of experience with project management change management;
• Knowledge in packaging process material in FMCG industry will be a significant plus;
• Ability to communicate clearly concisely in both Chinese English;
• Strongganizational problem-solving skills;
• Ability to apply knowledge of multidisciplinary business principles practices to achieve successful outcomes in cross-functional projects activities;