DUTIES & RESPONSIBILITES 主 要 职 责
Portfolio Strategy Planning 35%
Develop a Therapeutic Area Strategy, to optimize product fit portfolio strength.
(5 –year BBF/IBR, developed with strategic planning)
Review manage Marketing mix feach product in portfolio inder to optimize promotional effort
(1-year BAP)
Develop a clinical support program (Phase IV, CEP) to support campaign objectives
(Follow CEP SOP)
Develop the highest standards of training material programs (with PMs) make available to Medical Representatives
(Identified training strategy material in place)
Develop product launch plans (with PMs) submit to Marketing Director
Work with PMs sales management to provide quality product sales forecasting
Develop training strategy (with PMs) to align with LCM
Builds maintains global AZ network relationships through attendance of regional/global workshops.
Lead BrTeam 15%
To lead the cross functional ‘BrTeam’ in the development of brstrategy aligned to overall TA strategy company priorities.
Maintain close relationship with Regional Sales Management Team adapt best practice to local environment
Ensure effective cross functional working, alignment of team to brobjectives
Implementation 25%
Review, amend, consolidate submit PM budgets to Marketing DirectfProduct Portfolio
Manage expenses to ensure costs remain within budget while seeking more efficient productive forms of promotional expenditure
Work with PMs to develop individual marketing plans feach product in portfolio
Review PM plans fpromotional methods find ways to maximize promotional impact feach dollar spend. Seek promotional cost synergies across product portfolio
Ensure quality of promotional material produced by PMs
Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) report findings recommendations to Marketing Director
Ensure the quality delivery of product training programs
Review all plans fSymposia to ensure aims are fully achievable with maximum benefit to product promotion feach dollar spend
Work with PMs to maximize advantages benefits when working with outside agencies
Develop maintain relationship with KOLs Win in right way
People Management 20%
Recruit talents to build the effective team
Responsible fperformance management fPMs Build talent pool within team;
Understcompetency model of subordinates accomplish annual MKT talent assessment;
Provide coaching feedback to team members to enhance team effectiveness
Reporting 5%
Submit Monthly Product Provide Market Research findings recommendations